Sunday, May 10, 2009

Interesting booze fact I learned today

Did you get a chance to try the Fuzion Shiraz-Malbec when it was released last year? Not sure which wine I mean? It was a big "viral" hit driven by its $7.45 price tag. This Argie bargain flew off the shelves in record time (1,000 cases a day in January). I mention this for two reasons:
  1. Its cousin, the Fuzion Syrah Rosé is here
  2. With more than 200,000 cases sold, the Fuzion Malbec is the LCBO's fourth-most popular item. Only Heineken, Smirnoff and Corona sell more. (note: this is the interesting fact referenced in the title of the post)
The fly in the ointment of this success story is that the wine actually doesn't taste very good, but why let that get in the way of a good story. 

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