Saturday, August 16, 2008

Are you ready for the Gastrosexual?

It seems like only yesterday that the term 'Metrosexual' was everywhere, but that is sooo 2004.'s Food Media Blog, The Grinder, has introduced a new term, the 'Gastrosexual'. Yes, it doesn't sound particularly appetizing. Actually, upon further inspection (i.e. actually reading the piece I'm citing), the UK's Daily Mail deserves the credit/blame/hate mail for this new term.
Gastrosexuals, according to the UK’s Daily Mail, are a new generation of men who use gourmet cooking to woo their love interests:
Men having the ability to cook is also now a key factor in attracting women along with salary, status, personality and appearance, according to new research.

The report ‘Emergence of the Gastrosexual’ cites the popularity of superstar chefs Gordon Ramsay and Jamie Oliver as a factor in making cooking a macho pursuit.

According to the study by food company PurAsia 48 per cent of people say being able to cook makes a person more attractive to them and 23 per cent of 18-34 year old men say they cook to potentially seduce a partner.

The study also says that 60 percent of male respondents cook regularly for friends and family, and 50 percent of the men consider cooking to be a hobby and not a chore, whereas only 40 percent of women can say the same.

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