There's a bit of "be the ball, Danny" to this piece, but it does contain some useful nuggets about how to effect change instead of just talking / theorizing about it.
From Fast Company - an exclusive book excerpt by the best-selling authors of Made to Stick.
From Fast Company - an exclusive book excerpt by the best-selling authors of Made to Stick.
Switch: How to change things when change is hard.
Find a bright spot and clone it.
That's the first step to fixing everything from addiction to corporate malaise to malnutrition. A problem may look hopelessly complex. But there's a game plan that can yield movement on even the toughest issues. And it starts with locating a bright spot -- a ray of hope.
Click here to read the article.
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