Today's lesson: Play to your strengths.
From Seth Godin's blog:
Just as vinyl records persist, an object of joy for some listeners and a profitable cottage business for some sellers, bookstores are going to become like gift stores. The goal isn't a commodity transaction with maximum selection at minimum price, the goal is an experience worth seeking out and paying for.
We're going to see more and more of these newly archaic industries turn into lifestyle businesses, which is what they used to be before Wall Street showed up.