You've undoubtedly seen the Canadian Club ads around town and in magazines that take a light hearted retro look at how men used to behave - I'm sure they would describe it as a time when men were men and the idea of a metrosexual couldn't even have been imagined. And, of course, these men drank CC. The campaign is called 'Damn Right' and you can view the print ads here. (Sadly the "best" one isn't there? The 'Your dad had a van for a reason' ad. Funny and cringeworthy)
Project: Canadian Club takes on these ads (branding them offensive) and puts their own, clever spin on them. View Project: Canadian Club here.