Friday, April 30, 2010

Put de lime in de coconut, and drink 'em all up

Bolivia Slips Coke Back Into "Coca-Colla" 

Any self-respecting Coke addict knows that the sugary soft drink once contained trace amounts of cocaine. Now Bolivia is putting coca leaves in a suspiciously similar-sounding fizzy drink: Coca-Colla. That's not a typo, the drink is named after the Colla people of Bolivia's highlands. A batch of half-liter 12,000 bottles was recently sold for $1.50 a pop in La Paz, Santa Cruz, and Cochabamba, according to the UK Guardian.

In the past, Bolivia has tried to banish the coca leaf--a mild stimulant--from production. But now that coca grower Evo Morales is president, the government has changed its stance. Morales' administration backs the coca leaf for legitimate uses, including teas, liqueurs, toothpaste, and now Coca-Colla. At the same time, the government has booted drug enforcement officials out of the country.

Regardless of whether or not it's fair to crack down on Bolivian coca use, Coca-Cola probably isn't too happy about the potential copyright infringement here.

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